Classic savings plus life cover, with bonuses.
20 years
AMFI-registered Mutual Fund Distributor ·ARN-132711
Compare up to three LIC plans side by side — eligibility for your age, cover and features.
Your details
Classic savings plus life cover, with bonuses.
20 years
Limited premium endowment — pay for fewer years.
15 years
Guaranteed lifelong income of 10% of the cover amount every year.
Whole life
| Feature | New Endowment Plan · 714 | Jeevan Labh · 736 | Jeevan Utsav · 771 |
|---|---|---|---|
| Type | Endowment · Earns bonuses | Endowment · Earns bonuses | Whole Life · Fixed, guaranteed |
| Age to join | 8 – 50 years | 8 – 59 / 54 / 50 years (by term) | 30 days – 65 years (by premium term) |
| Cover lasts | 12 – 35 years | 16, 21 or 25 years | Whole life |
| You pay for | For the whole policy term | 10, 15 or 16 years | 5 – 16 years |
| Minimum cover | ₹2,00,000 | ₹2,00,000 | ₹5,00,000 |
| If you pass away | Higher of cover amount or 7× the yearly premium, plus bonuses declared by LIC (never less than 105% of the premiums you paid). | Higher of cover amount or 7× the yearly premium, plus bonuses declared by LIC (never less than 105% of the premiums you paid). | Higher of cover amount or 7× the yearly premium, plus guaranteed yearly additions (never less than 105% of the premiums you paid). |
| Regular income | — | — | 10% of cover amount every year for life, starting from the 11th–19th policy year (depends on premium term). Can be deferred at 5.5% p.a. under the Flexi option. |
| At the end | Cover amount + bonuses declared by LIC. | Cover amount + bonuses declared by LIC. | No maturity — income continues for life. |
| Highlights | Earns bonuses from LIC’s profits · Loan facility · Maturity in instalments option | Pay premiums for 10–16 years only · Earns bonuses from LIC’s profits · Loan facility | Guaranteed yearly additions ₹40 per ₹1,000 of cover for each premium year · Guaranteed lifelong income · Non-participating: benefits fixed |
| Official details | LIC brochure · UIN 512N277V03 | LIC brochure · UIN 512N304V03 | LIC brochure · UIN 512N363V02 |
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Illustrative only. Plan rules are summarised from LIC’s current sales brochures; benefits assume all premiums are paid and the policy stays in force. Insurance is the subject matter of solicitation — read the sales brochure and policy document before concluding a sale.
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Understand the numbers
Choosing between LIC plans is easier when you can see them side by side. Pick up to three plans — New Endowment, New Jeevan Anand, Jeevan Labh, Jeevan Lakshya, Jeevan Umang, Jeevan Utsav, Amritbaal, New Bima Jyoti or New Tech-Term — and see whether each fits your age and cover, along with what it pays on death, while you are alive and at the end.
Plan rules are summarised from LIC’s current sales brochures. For the exact premium on any plan, ask us — we share official LIC quotes on WhatsApp.
Calculations are illustrative and should not be considered financial advice. Actual results may be higher or lower and are not guaranteed. Insurance is the subject matter of solicitation. For more details on risk factors, terms and conditions, please read the sales brochure and policy wording carefully before concluding a sale.

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